Journalists become more discerning in Brisbane Public Relations Sector
June 4th, 2010
Brisbane public relations is a small industry at best. Even smaller is the pool of journalists covering the local news desks and scenes. To offside a journalists in the Brisbane public relations market is to infer suicide. You just wouldn’t do it. That’s why we are extra careful to present only quality material in press kits, epk’s, media kits, press releases, and similar PR related releases these days.
We’ve adopted the slogan the Press Release is Dead and only highly targeted and relevant material will cut through the noise at all. It’s no longer unusual for us to send a release to one journalists only. Try that 4 years ago and you’d be laughed out of the Brisbane Public Relations industry.
Entry Filed under: Internet and Businesses Online